Vegetarian Hamburg Trial Successful Hamburg King Program Promoted throughout the United States
今年4月，汉堡王首次推出Impossible Whopper，并在美国圣路易斯地区的59个餐厅试水。根据inMarket inSights的一份报告的数据，这些销售Impossible Whopper的汉堡王门店在当月的人流量比全国平均水平高出18.5%。
Impossible Whopper是汉堡王与美国人造肉企业Impossible Foods合作推出的素食汉堡，该产品售价比普通皇堡贵1美元。素肉汉堡目前是Impossible Foods的核心产品，主要供应给餐厅。其产品使用植物中的血红素让素肉吃起来和真肉一样。在外观上素肉饼看起来也和流血的新鲜牛肉无异。
Impossible Whopper is a vegetarian burger launched by Burger King in collaboration with Impossible Foods, an American manufactured meat company. It costs $1 more than ordinary burgers. Vegetarian burgers are currently the core product of Impossible Foods, mainly for restaurants. Its products use heme from plants to make vegetarian meat taste like real meat. In appearance, vegetarian meat pies also look like fresh beef bleeding.
植物性饮食潮流、降低碳排放的环保意识增强等因素，正在推动人造肉产业的快速发展。食品或餐饮领域大企业也都积极关注人造肉领域。据悉，除了汉堡王，肯德基正积极与植物人造肉生产商沟通，考虑在一些市场研发人造鸡肉产品；雀巢预计秋季在美国的超市、大学餐厅等推出Awesome Burger纯素汉堡；麦当劳母公司百胜集团也与Beyond Meat达成了合作。
The trend of vegetable diet and the increasing awareness of environmental protection to reduce carbon emissions are promoting the rapid development of artificial meat industry. Big companies in the food or catering sector are also actively concerned about the artificial meat sector. It is reported that besides Burger King, KFC is actively communicating with plant-based artificial meat producers, considering developing artificial chicken products in some markets; Nestle expects to launch Awesome Burger in supermarkets and University restaurants in the United States in autumn; and Yum Sheng Group, the parent company of McDonald's, has also entered into cooperation with Beyond Meat.